Union Hill Press

Riding The American Dream…

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Read the modern-day compelling entrepreneurial story of resurrecting an old dormant consumer brand from the famous Schwinn family to compete alongside worldwide industry stalwarts—like Harley Davidson.

Here you get the insider entrepreneur’s view of launching and building Excelsior-Henderson, investing nearly $100 million in 16 rounds of milestone driven investment, and achieving $31 million in first year revenue. Typical of emerging companies inciting paradigm shifts, learn the wrenching story of how established industry insiders violate professional ethics seeking the demise of the company.

This story has been compared to the Tucker Automobile Company of the 1940's, and the Delorean Motor Company of the 1980's. Learn firsthand on why there were thousands of enthusiastic supporters, from a factory ground breaking ceremony worthy of the Guinness Book of World Records, to one of the largest public company shareholder meetings in the nation that attracted 5,000 shareholders from all walks of life.

Not only a story of entrepreneurship, but of triumph and tragedy. Chronicled by worldwide media outlets, and now the insiders story. Read their riveting story and learn how everyday heroes set out to ride their American Dream—and why customers and Road Crew Members (employees) would tattoo the company brand on their body.

Here’s how to buy…
Riding The American Dream is available through all retail and online bookstore outlets throughout the nation, like Barnes & Noble, Borders, university online campus bookstores Ecampus.com, Campusi.com or amazon.com. If any book retailer--online or storefront--does not have it in stock, they will promptly order it for you.

Thank you.